Upgrading and re-modulation of the former “Olivetti Sud” industrial complex in Marcianise (CE, Italy).
Redesigned to be a Creative Hub, leaving the former structure but adding new elements in order to create a little city where to have an uninterrupted exchange of ideas. Starting from the idea, to production and sales. ARCHUB a factory of ideas.
The matrix that generates the sign, which imprints its essence over time.
The vertical symbol, the "lighthouse" that makes recognizable Archub from miles away.