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you will never walk alone


The human body is a sensory system that receives and transmits information. These body data found their original utilization in medicine for diagnostic examination and therapeutic measures as described in the following. The healing of the body is the focus of this discipline.

Today, the point of interest about the body has moved. The hospital is no longer the only monopolist and interested party in the data carrier – the human body. Data collection is released to the hospital. It takes place wherever the individual is connected via an interface.
The “Quantified Self“ is the phenomenon of self-measurement by technical auxiliary equipment. A new internalization emerges, guided by self-control and self-optimization.

This cycle is supported by methods like gamification of everyday tasks or the payback-principle of insurances. The self-measurement and the implicit data collection of the ego are not exclusively restricted to the body data. Social data, interactions on platforms, consumption and network behavior form an endless pool of personalized information. This data circulate through all levels, are linked and categorized to create a digital profile of the ego. The collected data is a valuable asset - the oil of tomorrow - and is subject to a hierarchy of its value. This data hierarchy correlates to exclusive access. Especially access to the data-analysis, as well as access to virtual rooms. An interaction of costs and benefits: What do I reveal - what do I recieve? The appeal is simple and human at the same time: the hope for a more comfortable, happier, longer but also more efficient, more powerful and optimized life. The rattling motors of the data recovery-industries are located far away from these kinds of human needs. The data pool has created a huge market in which the participants do not pursue the goal of health recovery anymore. Algorithms are created to capture and exploit the flood of data. Sensors are developed to track posture, gait, and face. Smart gadgets are implanted at home and in everyday life, they are used to simplify and control our ritual processes.

Data acquisition systems are integrated in almost all sectors. This means that the industry, advertising, insurance, finance, government and health have a great interest in our data, creating a new market. They ring in the age of the capitalization of the body. Data.Warehouse is an architectural study determining how an architecture could look in the data-driven world, the manifestation of an complexe, abstract concept in the real world - as a physical space. What is space in this context at all? Are we talking about architecturally encoded data spaces? How would they be characterised? The Data.Warehouse is a building which reacts to this new reality and thus offers space for the change in the thinking and actions of the subject. The penetration of the complex acts on the subject like a digital catharsis. It is the place where architecture becomes a reflection of digital mechanisms: digital simulations are inevitably intertwined with the real world in different scenarios. The analogies of these areas come from newly interpreted buildings of the historical typology of medical origin as well as new elements arising from the data system. This drama about the profound social change bases on the most important resource of the subject – the body. In order to provide this show with adequate attention, it needs a stage, an architectural site - the Data.Warehouse.

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Matthias Fehrenbach

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